Lilly Pulitzer Spring 2024 Market

In August 2023, the Palm Village Team and yours truly traveled for the Lilly Pulitzer Spring 2024 Market to the Ocean Reef Club in Key Largo!! Here’s how it went…

The excitement usually begins about 3 months before we actually travel, but going to see the upcoming line is absolutely one of my most favorite work perks!! The venue for our market trip is always something exciting to learn. We travel to the Lilly Pulitzer Palm Beach Print Studio and The Pink Palace in King of Prussia for most of our trips, but we had the incredible opportunity to go to the fabulous Ocean Reef Club in Key Largo for Spring 2024 Market. The resort was beautiful and our suites were perfectly appointed!! In the video attached to this post, you’ll get to see a brief tour of my accommodations! The resort also had many restaurants on property… We tried several and the food was always super delicious!

The Market Experience

We viewed the line in one of the halls and spent a whole day wrapped in the beauty and optimism that can only be felt with the Lilly Pulitzer brand!! Michelle Kelly, the CEO of Lilly Pulitzer, usually opens the presentation with some notes on the biz and a heartfelt speech. After our time with Michelle, we jump right into the line. You can hear lots of oohs and ahhs and a few squeals during the presentation. The room is filled with excitement for the upcoming season and models walking around showing the new styles from the line. From the buyer’s perspective, this experience is so important because we get to ask questions, see the prints and styles in-person (and on body), touch, and feel the items we will be bringing into our stores in a few months.

During our trip, I tried capturing as much as I could on camera. Some moments couldn’t be recorded (like the viewing the line… super TOP SECRET), but I hope you enjoy what I was able to capture!!